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Executive Profiles

The Lumenistics team knows and understands the directions the lighting industry is taking toward higher energy efficiency and reliability, lower maintenance cost, longevity, sustainability, and lighting quality.

Bob Conner, Chief Executive Officer

Bob Conner on LinkedIn
Bob Conner co-founded Lumenistics in March of 2010 where he oversees strategic direction and the product portfolio. Mr. Conner spent 35 years in the construction and agricultural alignment industry and brings a wide variety of international experiences and skill sets to the Lumenistics team.

Bob’s career started at Spectra-Physics Laserplane (SPL) – the industry pioneer and leader. Over a 15 year period Bob served successive roles as salesman, Direct Sales Office manager, regional sales manager, export sales manager (based out of Darmstadt, Germany) and Worldwide Sales and Marketing Manager for one of SPL’s Strategic Business Units.

In 1990 Bob left SPL and founded Apache Technologies, Inc. Over the next 15 years, Apache became the world’s largest manufacturer of laser detection devices for construction and agriculture – ultimately producing over a million units. This success was driven by a combination of world class capabilities. Patented, best-in-class laser detection technologies were developed into leading edge products assembled in a purpose built, proprietary and highly cost efficient US manufacturing facility. This product was coupled with an OEM/brand labeling marketing strategy targeted at industry leaders and produced excellent results. Apache built brand labeled laser detectors for industry leaders that included Spectra-Physics Laserplane, Leica, Laser Alignment, DeWalt and Stabila.

Bob sold Apache in 2005 to Trimble Navigation, Ltd. and oversaw the integration of Apache into Trimble until his retirement at the end of 2009……..for 3 months.

Frank Austin, Energy Manager

Bob Conner on LinkedIn
Frank is a highly recognized lighting industry professional with Lighting Certification (L.C.) and 30 years of end-to-end experience including lighting design, energy efficiency, financial analysis, tax strategies, rebate program management, and regulatory compliance. His primary focus has traditionally been in retail, industrial/warehouse, commercial lighting – both interior and exterior.

He started his career with Genlyte, which was acquired in 2008 by Phillips. Frank stayed on at Phillips where he built and managed national accounts, and eventually architected and led the Phillips Energy Solutions program.

Frank attended Spaulding University where he received his B.A. in Business Administration. He has industry memberships in the United States Green Building Council (US-GBC) and the Illumination Engineering Society of North America (I.E.S.).

Frank has served on on several industry committees bringing practical expertise in energy efficient lighting design and application. Over the last decade Frank has been invited to speak as a featured speaker within the lighting industry.

Customers and coworkers know Frank as highly knowledgeable and experienced individual uncommonly obsessed with the creation of elegant and highly nuanced lighting proposals that are optimized for customer aesthetic and financial value. What’s even more rare is to find such attention to detail combined with a such a strong bias toward action and drive.

He’s also a heck of a lot of fun to hang around with.

Steve Henry, Account Executive

Steve Henry on LinkedIn
Steve Henry joined the Lumenistics team in April 2011. Mr. Henry brings over 20 years of sales and management experience from the computer hardware and software industries. During that time he had extensive experience with domestic and international sales, building key distribution agreements and relationships with Fortune 500 companies.

Steve’s ability to work with major OEM companies like Apple, Sun Microsystems and government institutions such as Lawrence Livermore National Laboratory gives him a unique insight into the procurement challenges these companies face. His passion for corporate environmental responsibility served him well as the National Sales Manager for Bio-Pure Products, an organic technology developed to eliminate organic waste in many industries including fish farming, hatcheries, waste-water treatment plants and healthcare. With his insight and guidance Bio-Pure is now being distributed in numerous countries worldwide.

Steve received his B.S. degree in Business Administration from the University of Colorado, Denver. Lumenistics is a company whose mission is to help individuals and companies save energy, cut electrical costs and reduce greenhouse gases… Steve is excited to help clients achieve these goals.

Michael Lassle, Technology Director

Michael Lassle on LinkedIn
Michael Lassle joined Lumenistics in June 2012 as Technology Director. Mr. Lassle is a lighting industry pioneer and expert, providing innovation in the development and application of energy efficient lighting products.

Prior to joining Lumenistics, Michael served for five years as vice president of Houston, Texas-based Arcalux Corporation, a manufacturer of commercial fluorescent and medical luminaires. While there, he co-invented a new, patent pending UV air disinfection system, which provides air disinfection by using a particular frequency of ultraviolet light to kill airborne pathogens, including bacteria, viruses, and fungi.

Michael previously held executive positions at Eclipse Energy Services and Sempra Energy Solutions, both located in Houston.

Michael has been a Lighting Certified professional since 1998 and a member of the Illuminating Engineering Society of North America (IESNA) since 1992, serving on its Energy Efficiency Committee. He also co-authored IESNA guidelines for upgrading lighting systems in commercial and institutional spaces.

Michael’s focus is always aimed at reducing a customer’s operating costs with a positive return on investment, while maintaining the integrity of lighting quality. And, his tenacious, cutting-edge approach to developing solutions for customers highlights his bullish attitude toward the future of lighting.

Simon Baier, Marketing Director

Simon Baier on LinkedIn
Simon Baier joined Lumenistics in March of 2010. Mr Baier delivers a strategic perspective to the Lumenistics marketing strategy while executing tightly controlled marketing campaigns – always with an eye toward return on marketing investment.

Simon has been on the forefront of online software and digital marketing since the mid 90s when he served as National Sales Manager for Chicago’s first and largest ISP, American Information Systems. There he developed strategic relationships with industry vendors.

Prior to Lumenistics Simon helped small business customers develop action-oriented financial models and helped write business plans geared toward funding – always with an eye toward marketing-based value creation. The core of his inbound B2B marketing strategies largely revolve around marketing automation and the leveraging of highly focussed content targeted to a targeted niche audience.

Simon is a member of the the Illuminating Engineering Society and the National and New York chapter of the American Marketing Association. He received his B.S. in Business Administration with a concentration in Marketing from the University of Southern Maine, and ever since has been guided by the words of Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

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